Building value into client partnerships
We are proud to be working with leading global brands as well as local heroes, delivering outcome-focused MarTech solutions which drive revenue and enable marketing to demonstrate where it is delivering value. Browse our marketing case studies below to learn more about our approach and the impact partnering with BluprintX has had on our clients’ business performance.
Home | Case studies
Grant Thornton: Marketo integration, data regulation and platform optimisation
Industry
Accounting & Assurance
Issue
While the primary catalyst for Marketo and SFDC integration was to achieve better sales and marketing alignment, as GDPR regulations were also coming into force at the same time as system implementation, Grant Thornton Australia needed to ensure its operations were data compliant.
Outcomes
The integration of SFDC with Marketo unlocked the real potential of marketing automation for ...
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Accounting & Assurance
Issue
While the primary catalyst for Marketo and SFDC integration was to achieve better sales and marketing alignment, as GDPR regulations were also coming into force at the same time as system implementation, Grant Thornton Australia needed to ensure its operations were data compliant.
Outcomes
The integration of SFDC with Marketo unlocked the real potential of marketing automation for ...
Read More
FIS: Marketo technology and consultancy solutions
Industry
Financial Technology
Issue
Having conducted an evaluation of the existing technology set-up, BluprintX quickly identified that FIS was using a single lifecycle to market eight products. This approach could not support the delivery of a personalised marketing strategy for each product.
Outcomes
BPX work increased velocity Net new to MQL through implementation of new product lifecycles ...
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Financial Technology
Issue
Having conducted an evaluation of the existing technology set-up, BluprintX quickly identified that FIS was using a single lifecycle to market eight products. This approach could not support the delivery of a personalised marketing strategy for each product.
Outcomes
BPX work increased velocity Net new to MQL through implementation of new product lifecycles ...
Read More
PWC Ireland: Oracle implementation & bespoke CRM integration
Industry
Professional Services
Issue
Part of a wider group, PWC Ireland must follow certain processes and adopt standardised technologies – specifically the CRM. While Oracle emerged as the best fit with the in-house CRM system, the integration was not going to be without challenge.
Outcomes
250 metrics now visible to partners to aid decision making ...
Read More
Professional Services
Issue
Part of a wider group, PWC Ireland must follow certain processes and adopt standardised technologies – specifically the CRM. While Oracle emerged as the best fit with the in-house CRM system, the integration was not going to be without challenge.
Outcomes
250 metrics now visible to partners to aid decision making ...
Read More
The Economist: Oracle DMP and Eloqua Solutions
Industry
Market Intelligence
Issue
The main challenge facing The Economist was the lack of in-house skills and platform understanding. Through their Oracle stack investment, The Economist had access to a wealth of data that could be used to drive marketing campaigns – but an absence of clear systems and processes meant that this was not happening.
Outcomes
BluprintX helped The Economist regain ...
Read More
Market Intelligence
Issue
The main challenge facing The Economist was the lack of in-house skills and platform understanding. Through their Oracle stack investment, The Economist had access to a wealth of data that could be used to drive marketing campaigns – but an absence of clear systems and processes meant that this was not happening.
Outcomes
BluprintX helped The Economist regain ...
Read More
BAE Systems: Adobe, Marketo & Salesforce solution
Industry
Aerospace, Information Security
Issue
BAE Systems Applied Intelligence undertook system implementation using internal resources. After several weeks of implementation work, it became increasingly apparent that the roll out of the system could not be achieved with internal resource against the tight timescales of the project.
Outcomes
Working across multiple regional sites around the world, BluprintX built a programme of Marketo Implementation, ...
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Aerospace, Information Security
Issue
BAE Systems Applied Intelligence undertook system implementation using internal resources. After several weeks of implementation work, it became increasingly apparent that the roll out of the system could not be achieved with internal resource against the tight timescales of the project.
Outcomes
Working across multiple regional sites around the world, BluprintX built a programme of Marketo Implementation, ...
Read More
Tiqets: Marketo implementation & adoption
Industry
Software Solutions
Issue
Traditionally, Redgate’s approach had been to build their own systems, which led to massive overheads, significant technical debt, fragile infrastructure, and a lack of visibility for the commercial side of the business around how systems work. This prevented optimisation of processes and made it harder for marketing and sales to provide accountability both to each other and to the business.
...
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Software Solutions
Issue
Traditionally, Redgate’s approach had been to build their own systems, which led to massive overheads, significant technical debt, fragile infrastructure, and a lack of visibility for the commercial side of the business around how systems work. This prevented optimisation of processes and made it harder for marketing and sales to provide accountability both to each other and to the business.
...
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IRIS: Marketo implementation
Industry
Business Software
Issue
As a fast-moving business, IRIS needed to consolidation their marketing technology. While there were Marketo Certified Experts in-house, there was no prior experience of handling major implementations and integrations at speed, or scale. Also, data was hosted on disparate systems throughout the business.
Outcomes
From campaign build to landing pages, BluprintX fast tracked the time to value with the ...
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Business Software
Issue
As a fast-moving business, IRIS needed to consolidation their marketing technology. While there were Marketo Certified Experts in-house, there was no prior experience of handling major implementations and integrations at speed, or scale. Also, data was hosted on disparate systems throughout the business.
Outcomes
From campaign build to landing pages, BluprintX fast tracked the time to value with the ...
Read More
Digicor: Marketo Solution
Industry
ICT Infrastructure market
Issue
Having more than 30 partners offering tailored solutions across Australia and New Zealand, they had a challenge that required hyper personalisation of their marketing programs to fit each region and offering.
Outcomes
DiGiCOR has increased campaign creation from three business days to four hours, resulting in an increase in team productivity and reduced workload ...
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ICT Infrastructure market
Issue
Having more than 30 partners offering tailored solutions across Australia and New Zealand, they had a challenge that required hyper personalisation of their marketing programs to fit each region and offering.
Outcomes
DiGiCOR has increased campaign creation from three business days to four hours, resulting in an increase in team productivity and reduced workload ...
Read More
Redgate: Adobe Experience Cloud Solutions
Case Study: Adobe Experience Cloud Solutions From zero visibility to MQL measurement in six weeks 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 The business case Redgate suffered from several pain points: inability to report on ROI of Marketing efforts; lack of joined up reporting between marketing and sales; a convoluted and opaque lead flow and lead reporting process that relied on home-built scripts, was prone to break, and was unreliable in ...
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Uber Eats: Marketo integration, lead lifecycle and data hygiene
Industry
Online Food Ordering
Issue
To realign communications with company strategy, Connor Sinclair, Uber Eats’ Senior Restaurant Experience Manager for Australia and New Zealand, was charged with developing a clearer way of communicating and reporting engagements between Uber Eats and their restaurant partners.
Outcomes
Since engaging with BluprintX and redesigning their use of Marketo Engage, Uber Eats can activate a new partner ...
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Online Food Ordering
Issue
To realign communications with company strategy, Connor Sinclair, Uber Eats’ Senior Restaurant Experience Manager for Australia and New Zealand, was charged with developing a clearer way of communicating and reporting engagements between Uber Eats and their restaurant partners.
Outcomes
Since engaging with BluprintX and redesigning their use of Marketo Engage, Uber Eats can activate a new partner ...
Read More
Grant Thornton: Marketo integration, data regulation and platform optimisation
Industry
Accounting & Assurance
Issue
While the primary catalyst for Marketo and SFDC integration was to achieve better sales and marketing alignment, as GDPR regulations were also coming into force at the same time as system implementation, Grant Thornton Australia needed to ensure its operations were data compliant.
Outcomes
The integration of SFDC with Marketo unlocked the real potential of marketing automation for ...
Read More
Accounting & Assurance
Issue
While the primary catalyst for Marketo and SFDC integration was to achieve better sales and marketing alignment, as GDPR regulations were also coming into force at the same time as system implementation, Grant Thornton Australia needed to ensure its operations were data compliant.
Outcomes
The integration of SFDC with Marketo unlocked the real potential of marketing automation for ...
Read More
FIS: Marketo technology and consultancy solutions
Industry
Financial Technology
Issue
Having conducted an evaluation of the existing technology set-up, BluprintX quickly identified that FIS was using a single lifecycle to market eight products. This approach could not support the delivery of a personalised marketing strategy for each product.
Outcomes
BPX work increased velocity Net new to MQL through implementation of new product lifecycles ...
Read More
Financial Technology
Issue
Having conducted an evaluation of the existing technology set-up, BluprintX quickly identified that FIS was using a single lifecycle to market eight products. This approach could not support the delivery of a personalised marketing strategy for each product.
Outcomes
BPX work increased velocity Net new to MQL through implementation of new product lifecycles ...
Read More
PWC Ireland: Oracle implementation & bespoke CRM integration
Industry
Professional Services
Issue
Part of a wider group, PWC Ireland must follow certain processes and adopt standardised technologies – specifically the CRM. While Oracle emerged as the best fit with the in-house CRM system, the integration was not going to be without challenge.
Outcomes
250 metrics now visible to partners to aid decision making ...
Read More
Professional Services
Issue
Part of a wider group, PWC Ireland must follow certain processes and adopt standardised technologies – specifically the CRM. While Oracle emerged as the best fit with the in-house CRM system, the integration was not going to be without challenge.
Outcomes
250 metrics now visible to partners to aid decision making ...
Read More
The Economist: Oracle DMP and Eloqua Solutions
Industry
Market Intelligence
Issue
The main challenge facing The Economist was the lack of in-house skills and platform understanding. Through their Oracle stack investment, The Economist had access to a wealth of data that could be used to drive marketing campaigns – but an absence of clear systems and processes meant that this was not happening.
Outcomes
BluprintX helped The Economist regain ...
Read More
Market Intelligence
Issue
The main challenge facing The Economist was the lack of in-house skills and platform understanding. Through their Oracle stack investment, The Economist had access to a wealth of data that could be used to drive marketing campaigns – but an absence of clear systems and processes meant that this was not happening.
Outcomes
BluprintX helped The Economist regain ...
Read More