Building value into client partnerships
We are proud to be working with leading global brands as well as local heroes, delivering outcome-focused MarTech solutions which drive revenue and enable marketing to demonstrate where it is delivering value. Browse our marketing case studies below to learn more about our approach and the impact partnering with BluprintX has had on our clients’ business performance.
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Grant Thornton: Marketo integration, data regulation and platform optimisation
Industry
Accounting & Assurance
Issue
While the primary catalyst for Marketo and SFDC integration was to achieve better sales and marketing alignment, as GDPR regulations were also coming into force at the same time as system implementation, Grant Thornton Australia needed to ensure its operations were data compliant.
Outcomes
The integration of SFDC with Marketo unlocked the real potential of marketing automation for ...
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Accounting & Assurance
Issue
While the primary catalyst for Marketo and SFDC integration was to achieve better sales and marketing alignment, as GDPR regulations were also coming into force at the same time as system implementation, Grant Thornton Australia needed to ensure its operations were data compliant.
Outcomes
The integration of SFDC with Marketo unlocked the real potential of marketing automation for ...
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FIS: Marketo technology and consultancy solutions
Industry
Financial Technology
Issue
Having conducted an evaluation of the existing technology set-up, BluprintX quickly identified that FIS was using a single lifecycle to market eight products. This approach could not support the delivery of a personalised marketing strategy for each product.
Outcomes
BPX work increased velocity Net new to MQL through implementation of new product lifecycles ...
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Financial Technology
Issue
Having conducted an evaluation of the existing technology set-up, BluprintX quickly identified that FIS was using a single lifecycle to market eight products. This approach could not support the delivery of a personalised marketing strategy for each product.
Outcomes
BPX work increased velocity Net new to MQL through implementation of new product lifecycles ...
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PWC Ireland: Oracle implementation & bespoke CRM integration
Industry
Professional Services
Issue
Part of a wider group, PWC Ireland must follow certain processes and adopt standardised technologies – specifically the CRM. While Oracle emerged as the best fit with the in-house CRM system, the integration was not going to be without challenge.
Outcomes
250 metrics now visible to partners to aid decision making ...
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Professional Services
Issue
Part of a wider group, PWC Ireland must follow certain processes and adopt standardised technologies – specifically the CRM. While Oracle emerged as the best fit with the in-house CRM system, the integration was not going to be without challenge.
Outcomes
250 metrics now visible to partners to aid decision making ...
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The Economist: Oracle DMP and Eloqua Solutions
Industry
Market Intelligence
Issue
The main challenge facing The Economist was the lack of in-house skills and platform understanding. Through their Oracle stack investment, The Economist had access to a wealth of data that could be used to drive marketing campaigns – but an absence of clear systems and processes meant that this was not happening.
Outcomes
BluprintX helped The Economist regain ...
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Market Intelligence
Issue
The main challenge facing The Economist was the lack of in-house skills and platform understanding. Through their Oracle stack investment, The Economist had access to a wealth of data that could be used to drive marketing campaigns – but an absence of clear systems and processes meant that this was not happening.
Outcomes
BluprintX helped The Economist regain ...
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Gingerbread Folk: Creating scalable and sustainable marketing operations
Industry
Retail Bakeries
Issue
Focused firmly on driving impact at speed and in line with industry best practice, Gingerbread Folk approached BluprintX for recommendations on how best to leverage the potential of automation to increase the efficiency and effectiveness of its marketing operations.
Outcomes
With Marketo and BluprintX, Gingerbread Folk has savoured a considerable increase in productivity while significantly improving results ...
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Retail Bakeries
Issue
Focused firmly on driving impact at speed and in line with industry best practice, Gingerbread Folk approached BluprintX for recommendations on how best to leverage the potential of automation to increase the efficiency and effectiveness of its marketing operations.
Outcomes
With Marketo and BluprintX, Gingerbread Folk has savoured a considerable increase in productivity while significantly improving results ...
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Symantec: Marketo Implementation & Managed Support
Industry
Technology
Issue
The two main challenges for Symantec were the aggressive timeline for delivery and the complexity of campaigns – which would be rolled out at scale, and globally.
Outcomes
25% increase in capacity to focus on metrics and optimisations ...
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Technology
Issue
The two main challenges for Symantec were the aggressive timeline for delivery and the complexity of campaigns – which would be rolled out at scale, and globally.
Outcomes
25% increase in capacity to focus on metrics and optimisations ...
Read More