MarTech and SalesTech consultancy strengthens capabilities with Work Management

Effective 18 November, Work Management Australia (WMA) will become part of the global BluprintX family, a rapidly growing group of businesses who provide the very best in MarTech, SalesTech and Work Management solutions to help companies drive revenue growth. Acquired by BluprintX APAC, this strategic move will strengthen the company’s Adobe Stack, enhance its work management services, and provide a platform for further growth.

Ways of working continue to evolve with flexibility, remote and hybrid models fast becoming the new norm. This has led to a rise in demand for Work Management solutions as organisations look to establish new processes that support efficiency, quality control and compliance.
With Work Management already established in BluprintX EMEA, the acquisition of WMA will consolidate these Workfront resources to deliver global coverage and an expanded service offering to the existing client bases across ANZ, EMEA and North America.

As an award-winning Adobe platinum partner, BluprintX APAC has a proven track record of delivering Marketo and Salesforce solutions which drive business performance. The addition of WMA will extend the Adobe stack to include Workfront, enabling BluprintX APAC to provide enhanced services through a team of highly experienced and expert consultants.

Commenting on the acquisition, Graham Porter, BluprintX APAC, founder and CEO, said:

“As RMS we became part of BluprintX in 2018, and since then I’ve experienced first-hand how being part of a global group supports the achievement of growth ambitions. While our roots are firmly in Marketo, joining BluprintX has supported us to grow our wider tech stack. Bringing WMA into the fold now is a prime opportunity to further expand into Work Management with an experienced and highly respected team.”

Nicky Allen, founder and the driving force behind WMA, shares her thoughts on what this means for the future of the business:

“We recognised that the tech stack landscape is rapidly evolving and Work Management has fast become a priority for marketing and sales departments. By joining BluprintX, we’ll bring Work Management expertise to bolster the team’s existing capabilities, while for us it provides the infrastructure to achieve greater scale and growth.”

Lee Hackett, BluprintX Global, CEO, concludes:

“Our strategy is based on driving revenue growth for global businesses through building a strong presence in EMEA and APAC. This means establishing teams with a truly international footprint and capability across all areas of marketing, sales and service tech enablement. The acquisition of WMA is in line with our roadmap, which is to continue to grow through the acquisition of highly specialised and customer centric businesses, as well as organically.”