The tawny-bricked Amsterdam Conservatorium Hotel was abuzz with energy on Thursday 23rd September, as we came together to celebrate a return to normality with the BluprintX Fall Banquet. With Wyatt Bales at the helm, we sailed through the undulating waters of lead generation budgeting, because it pays to be informed about costs across the industry.
Channel influence on cost per lead (CPL) was the first port of call, industry effects were next. Then, because nothing happens in a vacuum, the interplay of the two. As we combined the channel and industry influences, we started to see some real fluctuation.
Then, taking a closer look at omnichannel reporting, we examined which channels acquire, convert, or influence, and what tools to rely on for accurate reports. The fine wine flowed as freely as the conversation, as guests revelled in the opportunity for face-to-face industry discussion.
Exquisite cuisine by Taiko provided a lively backdrop for the shop talk. Some of the highlights were a delicate tuna tataki entre, rich black garlic wagyu sucade, and a delightfully refreshing coconut tapioca with mango, passion fruit, and pandan ice cream.
As the world starts to return to live events, the value of lead generation through channels was a particularly prescient topic. Networking events are, after all, one of the most effective ways to generate leads in the modern marketing mix, and the last year has highlighted their importance.
Saying hello to long-lost and new faces alike made this opportunity to take a deep-dive into the world of digital marketing strategy so much more valuable. While digital channels have their place in the lead generation strategies, you simply can’t get the same personal connection as with real-life interaction.
When it comes to the marketing program, for networking and lead generation alike, a healthy mix of digital and personal strategies is so important. Connecting people and coming together is, after all, what marketing is all about.