How should your sales people “consume the goodness” that Marketo is capturing at the back-end?

We show you how we use Marketo in-house from a sales perspective at BPX – covering:

• the Outlook plugin
• MSI inside of our SFDC instance
  and
• how to drive nurture and engagement via Marketo from CRM.

SALES RELATED CONTENT:  Jump straight to hear Graham talk about his Sales processes here.  This is actually the second half of the presentation – but it’s the relevant part for “best practice on how to use MSI from inside of CRM”.
MARKETO USERS – WATCH THIS: you can see how to set all this up by watching Veronica here.

OR just grab a coffee and watch the whole thing below: