The new world of marketing and sales

The way B2B companies market and sell now is for a world that has vanished

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Traditional B2B Buyer

Rational

Known

Interdependent

Loyal

Considered

Modern B2B Buyer

Anonymous

Emotional

Considered

Fickle

Interdependent

B2B companies embracing these shifts see the following benefits

Status Quo

  • Wasted effort through miscommunication

  • Turn your business into a growth machine

  • Clunky time-consuming buyer journeys

  • Reduced friction to your clients providing a seamless experience

  • Poor data integrity and disciplines

  • Provide differentiation and competitive edge over competition

  • Unclear value proposition

  • Achieve faster time to value and growth from your tech and people investments

  • Change improvement process expensive and painful

  • Forecast more accurately to predict outcomes

  • Poor visibility of performance

  • Get teams on the same page with one focus on one key goal

  • Poor adoption technology and process

  • Reduce cost and deliver more value

Revenue Operations

  • Wasted effort through miscommunication

  • Turn your business into a growth machine

  • Clunky time-consuming buyer journeys

  • Reduced friction to your clients providing a seamless experience

  • Poor data integrity and disciplines

  • Provide differentiation and competitive edge over competition

  • Unclear value proposition

  • Achieve faster time to value and growth from your tech and people investments

  • Change improvement process expensive and painful

  • Forecast more accurately to predict outcomes

  • Poor visibility of performance

  • Get teams on the same page with one focus on one key goal

  • Poor adoption technology and process

  • Reduce cost and deliver more value

0%

Faster Growth

0%

More Profits

Source: SiriusDecisions, 2019

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New world of marketing and sales

The way B2B companies market and sell now, is for a world that is vanished

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